One cherry dining room set. Eighteen pieces stocked in a borrowed garage in Lakewood. One sale and delivery later, and Alex Nemet had the formula he needed to drive Northeast Factory Direct to what it is today.

From these humble beginnings in 1999 to a storage unit to our first warehouse in Cleveland, we've kept the formula going, one that passes savings on high-quality home design products directly to our valued customers.

We know the formula works, which is why we have never changed it. By hand-selecting our manufacturers and maintaining low overhead costs with our warehouse-style showrooms, we offer high quality furniture, hob tubs, spas, mattresses, kitchen cabinets, and more at the lowest price point possible.

From our Cleveland location, we expanded to East Lake, Euclid, Macedonia, and North Canton. We are passionate about providing Northeast Ohio with the best products and the best pricing. Not only are we proud or our growth, but we are also proud to be growing alongside our community, which is why we support NAMU (North American Mattress Upcycling), and Gigi's Playhouse Cleveland, a Down Syndrome Achievement Center.

We hope this increases your confidence in knowing that we are often imitated but seldom duplicated. Please do not hesitate to visit us at the location nearest you.

Thank you for your business!